There are two major categories of Advertising and Promotion.  One involves the marketing of the educational activity itself; the other involves paid sponsorships, exhibitors and advertisers.

Marketing the Educational Activity

• A piece used for marketing or promoting the educational activity that contains or describes any of the educational content MAY NOT also contain and logos, trademarks or taglines from sponsors or exhibitors.
• Marketing materials must contain the following, as supplied by CEHP if those materials also contains or describes any of the educational content:
  • “Provided by” statement(s) listing all named providers.  These will most commonly be the departments or units of the University of Missouri who contributed to the content development.  If a Joint Provider Agreement has been entered into, the Joint Provider must also be listed.
  • Relevant financial relationships disclosed by any persons in control of content.
  • Continuing Education statement(s), including maximum number of credits/hours allowed, if known.
  • Successful Completion statement
• Marketing materials may be circulated by exhibitors or sponsors, but may not be altered in any way nor made to represent any affiliation to or endorsement of the products or services offered by the exhibitor or sponsor.

Exhibits, Sponsors and Advertisers

• The content of an educational activity is controlled by the Planning Committee, Content Experts, Reviewers, and Presenters, all of whom are pre-determined to not have any Relevant Financial Relationships with Ineligible Companies as defined in the Standards for Integrity and Independence in Accredited Continuing Education.
• Certain events and activities engage sponsors, exhibitors and/or advertisers.  These persons and/or organizations do not influence the educational content, and their participation in the activity may not overlap or interfere with the presentation of the educational content.
• Acknowledgements of financial or other support will not include logos, trademarks or taglines.  Support may be acknowledged in the educational space both verbally and visually provided the above is maintained.
• Exhibit space is to be physically removed from the educational space, and not accessible during the educational programming.
• Sponsored sessions are permitted.  Ideally, they should be in a physically separate space from the educational programming and have a 30 minute buffer before and after to avoid any indication that they are included in the educational program.  If separate space is not available, the 30-minute buffer rule still applies, and clear indications present that these are NOT part of the accredited activity.
• Advertising is not permitted within the educational space, whether physically in a meeting room or electronically via a live or enduring delivery platform.  Likewise, if a printed program or agenda is produced, advertising must be placed in a location distinct from the content.
• Sponsorships may not be bundled with exhibit space when soliciting such support. 
• Sponsors must complete a Commercial Support Agreement prior to being acknowledged as a sponsor.  The University-approved form is preferred, although companies may have their own documents which may be used provided they contain the same information and terms.
• Exhibit space must be consistently priced for similar organizations. 
• Sponsors and exhibitors may be listed on the educational activity’s website, provided they are not in the same space as any educational content.
• Likewise, sponsors and exhibitors may be acknowledged in promotional materials for the educational activity, as long as no logos, taglines or trademarks are used.